Can AI Be Used For Content Marketing?
As content marketing becomes increasingly important, there’s no doubt that artificial intelligence (AI) will play a role in helping to create and distribute content. In this blog post, we’ll explore the benefits of using AI for content marketing and look at some of the available tools that can help you create and manage your content strategy more effectively. If you’re interested in learning more about AI and its potential for content marketing, read on!
What is AI-generated content?
Content marketing is all about creating content that is valuable to your target audience and gets them to notice your brand. Essentially, AI-generated content is any content that is generated by a computer, rather than a human. The majority of the AI applications are text based deep learning language models such as GTP-3. There are many different applications which produce AI content and each tends to specialise in certain types of content such as articles, stories, blog posts, advertising and also text to image applications.
How will AI help with content marketing?
Content marketing is an important tool for businesses of all sizes. It helps to build a relationship with customers and drive leads through quality content.
However, creating and curating content can be a time-consuming and tedious process. This is where AI content tools can help. By using AI to automate some of the content creation process, businesses can free up their time to focus on other important tasks.
For example, AI can help with the process of content creation by grouping relevant topics using NLP for content silos, curation of content, and writing of content.
In addition to automation, speed is often the most cited “help” factor by freelancers. Speed of content creation ultimately allows small business owners, affiliates and freelancers to publish more work each year, than they would doing it all on their own.
Are AI tools easy to use?
Many of the AI content tools currently available use templated systems. These allow you to choose the type of content you’d like to create from a pre-programmed list of templates, with each template coded to include all the requirements for that type of content.
All that’s left to do is enter the subject, topic or summary and the AI will do the rest.
For the majority of AI content tools if you can write a blog post then you can use an AI content generator. At the most basic level they are simple text editors which almost anyone can use. So yes they are easy to use. There is a workflow to learn but that’s about it really.
Are there any free AI tools available for content marketing?
Luckily, there are a number of free AI tools available that can help make the process easier. Google Analytics and Hootsuite are two of the most popular, and both offer a wealth of data and AI insights that can be used to improve content marketing efforts.
In terms of actual content generation there are a few free tools but they offer very few useful features. With the completely free tools you’ll end up spending so much time editing the content that there’s little benefit over doing it all yourself. Although they do help with the dreaded writer’s block in nearly all cases.
Instead of looking for free ai content tools I suggest you get one of the free trials available with a fully featured app like the ones listed below. You’ll be surprised at what they can offer for a relatively small monthly fee. Take a look at the list of AI content marketing tools below, most of them have free trials so you can discover which one most suits your needs.
The Benefits Of Using AI For Content Marketing
There are a number of benefits to using AI for content marketing, including the following:
1. Brainstorm ideas
Brainstorming ideas is a great way to come up with content that will interest your target audience. AI can help you find new and interesting topics to write about, as well as identify the best keywords for your content marketing efforts. These tool can also help surface topics that you might not have considered otherwise.
2. Automate repetitive manual tasks
Content writing can be classed as one of those repetitive tasks that just takes time. One of the best ways AI can help with content marketing is by automating such tasks, such as writing articles. This not only saves time but also increase the output of content.
3. Reduced workload for smaller businesses
Smaller businesses can benefit more from using artificial intelligence (AI) for publishing content. It frees up time for other tasks and helps with the processing and curation of content. You can use it to quickly summarize longer articles found during research to use in your own content. Additionally, AI can identify trends and topics that are relevant to your business, helping you create engaging content that resonates with your audience.
4. Create content quicker
There’s no doubt that using artificial intelligence (AI) for content marketing can speed up the process of creating quality content. The points above all allude to speeding up production. However it’s importation to mention that AI cannot work in isolation, they need you the human, to guide and instruct to get the best out of the tools.
List of AI Content Generators
Content marketing is essential for any business, and content creation can be a daunting task. That’s where AI text generation comes in!
I’ve curated this list of the most popular AI tools for content marketing.
These tools are designed to help you research popular topics, then generate content around them that will be of interest to your audience. You can use these tools to create high-quality content quickly and easily. So why not give them a try?
Frase – AI-Powered Answer Bot
Frase
Frase.io is a new AI content writing platform that promises to make your life easier. It’s a machine learning platform that can identify and answer questions in a variety of languages, including Spanish, French, Italian, German, Portuguese, and more. The core of their content building is centered on consumers or search visitors questions. If you’re looking for a way to automate your blog writing tasks and make your life easier, Frase may be just what you’re looking for.
Frase.io Ai Blogging Tools
In their own words: “Frase helps you research, write, and optimize content that ranks 1st on Google – in minutes instead of hours”. Note that the ranking on Google part doesn’t take minutes. 🙂
Pros:
- Great for writing blog outlines with SEO headings.
- Writes long form content really well.
- Excellent for rewriting existing blog posts.
Cons:
- You must read the tutorials to get the most out of it
- It’s not the most intuitive design.
- The price is higher than it’s competitors
Frase Pricing and Offers
Frase.io has two standard pricing plans Basic and Team with additional custom enterprise pricing and an SEO addon.
- Basic plan: $44.99/month or $39.99 if paid annually.
- Team plan: $114.99/month or $99.99 if paid annually.
- Enterprise plan: Contact for custom pricing.
SEO Addons: An additional $35/mo
Take Frase for a spin
Are you looking for a tool that can help generate content for your blog and social media accounts? Well, the Frase AI-Powered Answer Bot is perfect for you! This bot will automatically generate a topic based on your interests and demographics. You can then customize it to better reflect the content of your business. Because the bot is constantly learning from user feedback, it will become even more dynamic in the future!
Copy ai
Copy Ai Blogging Tools
Over 90+ Content types/tools for boosting your productivity and breaking through the writers block.
Pros:
- Fantastic support and training
- Huge library of content types
- Templates for common tasks
Cons:
- Slow output compared to other platforms
- Only 7 day trial however that’s enough to test
- A bit pricy for the 300k/month words
Copy.ai Pricing and Offers
The Copy.ai pricing is based on words used with all 90+ tools included at all levels
- 2k Words: $0/month – Free plan 2k words maximum
- 40k Words: $49/month – $36/Yearly (3 months free)
- 100k Words: $99/month – $74/yearly (3 months free)
- 300k Words: $279/month – $209/month (3 months free)
Special Offers: Free plan for 2k words and custom enterprise pricing over 300k words.
Take Copy.ai for a spin
Copy.ai is a great tool for content marketing that can help you create compelling and persuasive text content. By using its AI-powered technology, Copy.ai produces high quality content that will captivate your audience and help you drive more traffic to your website.
Writesonic – AI Writer
Writesonic is a content generation tool that uses artificial intelligence (AI) to help you write high-quality content. By using machine learning and natural language processing, Writlesonic can generate quality content with minimal human input. This makes it an ideal tool for blog post writing, social media marketing, and other types of content creation.
Writesonic
Writesonic Ai Blogging Tools
Writesonic is one of the best AI blog writing tools on the market. They specialise in long form copy which drastically speeds up the whole writing process.
Pros:
- Easy to use and good user interface.
- Free trial of 6,250 words.
- Low pricing, good value.
Cons:
- Words credit pricing structure.
- Credits are used even if the writing is no good.
- Economy word setting is pointless.
Writesonic Pricing and Offers
Writesonics pricing is based on the quality of the words you choose to use in the settings. There are Premium, Good, Average and Economy so basically for the same money you get more Economy words than, Average, Good, or Premium words.
- Short Form: £15/month for 12,000 Premium, 30,000 Good, 60,000 Average, and 12,00 Economy words used.
- Long Form: £19/month for 19,000 Premium, 47,500 Good, 95,000 Average, and 190,00 Economy words used.
- Free Trial: 2,500 Premium words or 6,250 Good words only.
Writesonic Special Offer: Pay annually and get 33% discount.
Take Writesonic for a spin
Grammarly – AI Writing Assistant
Grammarly is a popular AI writing assistant that can help you with your content marketing. It helps with all aspects of writing grammar, punctuation, spelling and writing composition. They have a basic free version and a premium version which is available via subscription. The premium version is $12/month and the business plan is $15/month.
Article Forge
Whether you are a business looking to produce quality content that speaks to your target audience, or just want an easy way to write articles without having to spend hours on it. Article Forge leverages natural language processing and machine learning algorithms to help you create engaging and interesting content.
Article Forge has been designed to create full articles with minimal input. Simply enter a topic or keyword and Article forge will create a unique and relevant article.
Article Forge plans start at $13/month if paid annually for 25,000 words right through to an unlimited plan for $57/month paid annually. A full review on Article Forge will be available soon.
Copysmith
Copysmith is a content creation tool that helps you create high-quality content in a quick and efficient manner. By using Copysmith, you can easily copy and paste text from various sources, such as articles or blog posts, to produce quality content for your website or social media profiles. This way of creating content makes it easy to ensure consistency across all your marketing channels and reduces the time required to put together a piece of content.
Peppertype
Peppertype is a content marketing toolbox or suite of AI content tools. Each tool creates a specific type of content such as social media posts, advertisements, marketing emails, sales scripts, blog posts and so on.
Peppertype is growing fast and continues to evolve with new tools and enhanced versions of their original content tools. One of my favorites is the email campaigns. They currently have over 45 different AI content tools with more on the way.
They have a simple single user pricing plan which includes 50,000 words each month for just $35/month
Rytr AI text generator
If you are looking to improve your content marketing strategy, Rytr is a tool that can help. It is an AI text generator that uses your inputs to generate relevant content. This makes it easy for you to create high-quality blog posts, social media posts, email campaigns etc much quicker than doing it all manually yourself.
Rytr
Rytr boasts of boosting your writing productivity by 10. Write your blogs, emails, testimonials and reviews up to 10 times faster using the Rytr platform. Established it 2021 Rytr is powered with GPT-3 technology a machine learning platform that helps you create high quality content. You don’t need any special skills or experience to use Rytr – just answer a few prompts and let Rytr take care of the rest! With dozens of use cases Rytr makes an excellent team member or AI assistant for your writing gigs.
Rytr Ai Blogging Tools
Rytr is an AI writer that lets you automatically generate high-quality content for numerous use cases.
Pros:
- The platform UI is simple and intuitive making it easy to use.
- Free trial available.
- Includes a plagiarism checker.
Cons:
- Not as advanced as some of the other tools but i prefer the simplicity.
- As with most AI writers the outputs can sometimes require rewriting.
Rytr Pricing and Offers
Easily one of the most cost effective AI writers on the market.
- Free Plan: $0/Month – Up to 40k characters /month limit.
- Saver Plan: $9/Month – Up to 100k characters / month limit.
- Unlimited: $29/Month – Unlimited characters /month
Special Offers: Pay annually and get 2 months free.
Take Rytr for a spin
Frequently Asked Questions
Are there any downsides to using AI for content marketing?
There are definitely some downsides to using AI for content marketing. However, with the right strategy and approach, these disadvantages can be easily overcome. For starters, AI can be quite expensive and time consuming to set up and manage. However, if you produce your work in batches then you can easily skip a months subscription here and there when you don’t need new content. With the right strategy, AI can be a powerful tool in content marketing.
Will AI replace human writers for content marketing?
The simple answer is no. While AI can help writers produce content, it cannot replicate the human touch and emotions that are usually conveyed in writing. However, as bots get better at understanding human language and motivations, they may eventually replace humans for certain tasks within content marketing, but that is not here yet.
Conclusion
AI-generated content is not new but it’s improving and has been adopted by businesses very quickly in the last couple of years. The tools available today are innovating and being advanced with the latest machine learning language models.
The AI content tools do help content producers to deliver new content at a much greater pace and volume. Is that a good thing? More content doesn’t equal good quality content. My fear is that many producers will pump out more and more low quality content then blame the AI tools.
It’s important that content producers understand that these tools are just that, tools. They need accurate instructions, oversight and management. And then, the content that is produced must be proofread and edited for spelling, punctuation, grammatical and factual errors.
AI-generated content is fantastic if you are looking for a cost-effective way to improve your content marketing strategy. AI-generated content may be a good option for you but be aware you as the human must take control.
Be sure to check out the available tools above and let me know what you think.
