The Top 5 AI Tools For Social Media And Which Is Best
If you’re a small business owner, then you know that social media is a crucial tool for marketing your business. But social media is such a time consuming process. Creating posts, stories, reels answering comments and coming up with ideas. And to spice things up a little you may also advertise on social media and all the same problems and more arise.
Fortunately, artificial intelligence (AI) technology can help you with a lot of your social media management tasks, including identifying and monitoring social media posts, creating content, syndicating content, scheduling posts, and more. So if you’re looking for a way to boost your social media presence, then start using AI tools today!
What is AI?
Artificial intelligence, or AI for short, is a field of computer science that deals with the creation of perceived intelligence in computer systems. This includes technologies that allow computers to “learn” from data and make decisions on their own. In other words, AI enables machines to do things that once required a lot of human input (like understanding natural language), making automation decisions possible based on the data provided.
AI has been used in countless ways over the years – from automating customer service interactions, increasing worker productivity at factories, and helping researchers identify cancer using machine learning – but its biggest application to date is in marketing.
Why use AI Tools For Social Media?
There are a number of reasons why you should be using AI tools in your social media management.
First, artificial intelligence can help you monitor social media posts for trends and user sentiment. This allows you to respond quickly to any changes or shifts in the conversation, ensuring that your message is always on point and is what your followers like and want to see or hear.
Second, AI tools are great for automating tasks and syndicating content across different platforms and networks. You can provide one post and the AI can repurpose the content, give it a new title and repost on several different platforms at different times of days. This makes light work of what would be a tedious task to perform manually.
They also allow you to respond quickly to large volumes of information and comments. This gives the perception of the personal touch because you appear to be responding to nearly all comments thus increasing your following further.
Which Social Media Platforms Connect With AI?
These are the more commonly used platforms
- Facebook Business pages
- Facebook Shops
- Facebook Messenger
- Instagram Shops
- Instagram DM
- Twitter DM
- TikTok Comments
Why Do Businesses Need AI For Social Media?
If you’re using Social media for business then you’ll be wanting to run 24/7 – 365. To run social media campaigns at this level takes a lot of resources and this is where AI can lighten the load. Having large campaigns for business also means you’ll be generating lots and lots of data and this is what Ai thrives on. The more data provided then the better the AI decisions will be.
By using AI to measure your social media performance it will help with targeting the correct audience for each message and generate more leads as a result. Social media managers can schedule posts in advance, freeing up time to focus on other tasks. By using these tools, businesses can stay ahead of the curve and stay connected with their customers in a way that is both effective and efficient.
The Types Of AI Social Media Tools Available
The AI tools available can be broken down into a few different types.
- Analysing content for measuring feedback
- Creating text based content
- Analysing trends for new content
- Analysing audiences for sentiment
- Creating advertising campaigns
- Scheduling and syndicating content
These technologies help you to automate your posts and optimize them for better reach and engagement. This means that you can post content more frequently, with a higher level of quality, and still achieve the same or better results. Plus, with sentiment analysis and automated content creation, you can take social media marketing to a whole new level! If you’re looking to take your social media marketing to the next level, make sure to add a few of these amazing tools to your arsenal.
Create and Manage Social Media Content
AI-powered content curation engines can help you identify the latest trends and topics that are relevant to your target audience. Once you have a good understanding of what they care about, it is easy to produce engaging posts that will capture their attention. It’s also important to monitor the performance of your social media posts periodically in order for them to reach the target audience in a timely manner. If something doesn’t go as planned, make necessary changes so that things return back on track as soon as possible!
Gather Social Media Intelligence and Perform Social Listening
There is a lot of social media intelligence that businesses can use to their advantage. By gathering data using social bots and sentiment analysis, businesses can gain a better understanding of customer sentiment and engage with them in a more personal way. Further, by using advanced analytics, companies can track the progress of their social media marketing campaigns in real-time and make adjustments as required. This will help ensure that they are reaching their target audience in the most effective way possible.
Optimize and Manage Social Media Ads
Optimizing and managing social media ads can be a time-consuming and strenuous task. However, with the help of AI tools, this process can be greatly simplified. These tools will do all the hard work for you – from identifying which ads are performing well to helping you make better decisions about future campaigns.
Find the Right Influencer and Generate AI Influencers
When it comes to social media marketing, finding the right influencers is a key step. With AI tools available, this process becomes a lot easier. After identifying your target market and their interests, you can use these tools to find the best-suited influencers for your business. These people will be amenable to endorsing or promoting your product or service on social media platforms. By aligning the product and influencer fit you improve the chances of a successful influencer campaign and having an influencer you can work with on many other campaigns too. They will understand and appreciate what you do making sure that your message is more effective as a result.
Using personalization is a great way to connect with your followers. AI bots are a great tool to use for engaging with your followers and for using personalization. The bots can be trained to use information already known to make product suggestions or recommendations. Personalization is an extremely powerful tool that can boost conversions and increase product sales.
Create Your Posts
The best way to create great posts is by using a content automation tool. These tools take all the hard work out of posting, by doing it for you. Simply specify the topic, destination blog or social media platform, and time frame – and your content will be created automatically. Not only does this save you time, but it can also help improve your posts’ engagement rate. By using AI tools to analyze your past posts and learn from them (for example, what resonates with readers), you can generate high-quality content that people will appreciate.
Build Better Ad Campaigns
The best way to build better ad campaigns is by using one of the many AI tools built for extracting the best returns on your ad spend. These technologies can help you craft ads that are targeted to audiences who are more likely to convert. Also by creating engaging and personalised ad copy which resonates with the reader. Likewise, automated image recognition can identify the most relevant images to post on social media. Machine learning algorithms sift through all the data collected from ad campaigns in order to find insights that can be used to your advantage.
Benefits of using AI tools for social media management
Social media management can be a daunting task, but using the right AI tools can make the process a lot easier. Automating posts and tasks can save you a lot of time and energy. In addition, AI tools allow you to address any negative social media comments or concerns quickly and effectively. This means that you can focus on the things that matter most, your followers and the content that they want to consume. Overall, using AI tools for social media management is a great way to improve your online presence and connect with your audience on a more personal level.
Helps you to automate processes
Automating social media tasks can save you a lot of time and effort. AI tools help you to identify patterns and trends in your social media data, which can lead to better decision making. They help monitor and analyze the performance of your social media campaigns in real-time so that strategic changes or adjustments can be made as needed
Provides insights on how your audience interacts with your content
When it comes to content marketing, understanding how your audience interacts with and responds to your posts and tweets is key. With software like social media analytics, you can identify which posts are doing well and tailor future post strategy accordingly. Additionally, this information can help you understand the popularity of certain topics or brands on social media networks. In addition, using automated messaging services will allow you to more effectively target your followers with relevant content that they may find useful or entertaining. This helps maintain a high level of engagement in your social media posts- an important metric for marketers looking to increase reach and engagement rates.
Automated DMing is a great tool for retaining a consistent brand and message across all your social media platforms. By using it, you can keep your followers engaged, track the performance of your messages, and collect data that can help you improve your marketing strategy in future.
The Top 5 AI Tools For Social Media
Social media is a great way to connect with customers and followers. There are a few great AI tools out there that can make your social media management a lot easier and this is my top 5 choice.
They each have their own specialization and you may have to employ the services of more than one. However all of these tools can be helpful in managing and improving your online marketing efforts, so make sure to check them out.
Emplifi Social Media Publisher is a convenient drag-and-drop calendar that allows users to imagine every post on any number of channels organized neatly on one interface. It is driven by powerful AI recommendations about when to post and which posts to promote.
All content assets, ideas, and favorites can be stored in one collaborative environment with the ability to annotate creatives, analyze post performance and schedule everything at a click. The unified inbox helps your community managers organize, prioritize, and answer all incoming queries with ease. It offers chatbot support and provides you robust reporting tools as well – it’s the most advanced way to manage social customer care.
Lately AI is a software that helps humans write better marketing content in collaboration with artificial intelligence and software automation. Lately’s AI studies familiar touch points in order to create a writing model and then applies this writing model to transform longform content into something new.
Lately’s artificial intelligence studies what your social media audience wants to watch, hear or read and then builds you a custom writing model, based on what it learns. It uses that writing model to automatically repurpose any longform video, audio or text into DOZENS of pre-tested social media posts, based on what it learns.
Phrasee is a powerful tool that can help businesses of all sizes to understand the effectiveness of their social media posts.
Phrasee is a software that helps companies enhance and personalize customer experiences by optimizing the language they use across digital brand channels.
It does this by bringing together artificial intelligence and computational linguistics to generate, automate, and analyze language in real time.
Phrasee’s platform is proven to boost customer engagement and increase lifetime value.
Heyday AI Chatbot is a conversational AI that helps retailers keep up with demand effortlessly by automating customer FAQs and driving sales with product recommendations, across all channels, 24/7.
With Heyday, retailers can turn chats into sales with personalized product recommendations, in-stock notifications and timely promotions.
Heyday also allows retailers to support their team with AI by responding to customer messages, enabling order tracking and automating FAQs.
In addition, Heyday provides in-depth analytics and quarterly reports to measure success. Heyday integrates seamlessly with Instagram, Facebook Messenger, and Google My Business.
HelloWoofy is a marketing automation tool designed for small businesses. In 15 minutes, users can create engaging content that will help them grow their engagement and leads.
HelloWoofy offers emoji recommendations and hashtag suggestions to make content creation quick and easy. The site also integrates with 10+ platforms so that users can be seen everywhere.
HelloWoofy also helps you be seen everywhere by scheduling your content to all your marketing channels.
Copysmith AI is a tool that can help you scale your content infinitely.
It is powered by AI and trained on high-performing copy, which Copysmith uses to help you save time while driving growth at an unprecedented quality and speed.
Copysmith supports a range of use cases for all types of marketing and sales content including website content, product descriptions, social media posts and ads, brainstorming, blog templates, email subject lines, and more.
It’s pretty clear that using AI for your social media marketing tasks is fast becoming essential if you want to stay ahead of your competition. Social media has become a large part of the business marketing mix. However it’s not a simple set it and forget it like traditional advertising, it requires dedicated teams and time to manage it all.
Your social media marketing will benefit from the advances in AI technologies. If nothing else it will help you to reclaim some time that’s used managing everything manually. I believe that if you’re not using AI tools for social media then you’re doing yourself a disservice and you need to start integrating AI into your social media marketing mix today.