AI Advertising For Small Businesses + 6 Amazing AI Tools You Must Use!
Small business owners are always striving to make their businesses as successful as possible. And one of the best ways to achieve this is by using marketing and advertising technologies.
Most advertising and marketing still relies on testing and learning what works and what doesn’t. However the latest marketing and advertising tech uses AI to leverage computing power by performing all the testing and learning.
But what is AI, and how can it be used in advertising? In this blog post, we’ll explore these questions and share some insights on how AI can be helpful for small businesses. We’ll also give you a glimpse into the world of AI advertising tools. So if you’re interested in learning more about AI advertising for small business then read on!
What Is AI for Advertising?
Artificial intelligence is the use of computer programs or algorithms to mimic intelligent behavior, especially when that behavior mimics human thought. Artificial intelligence has been a part of computing for over 66 years but only in recent years has it become mainstream and utilized by small businesses globally. As more businesses become aware of AI and have access to this technology then AI in advertising will become the norm and if you as a business don’t use AI in your ad strategies, campaigns and creatives then you’ll struggle to compete with those that do use it.
All businesses should consider using artificial intelligence (AI) in their advertising strategy. AI can help to create more tailored ads, which is useful for targeting specific customers. There are a variety of services available that provide this type of AI support, and the advantages to using AI in advertising include increased ROI (return on investment) and better customer engagement. In addition, using AI can help to reduce the time needed to create ads, and can also help to reduce the number of errors made in ad creation. So, if you’re looking to take your small business marketing to the next level, using artificial intelligence is a great option.
How is AI used in advertising?
Machine learning is a set of techniques that allow machines to learn from data in order to make predictions. Machine learning algorithms are formulated using statistical and computational methods, which enables the creation of systems that can analyze huge amounts of unstructured or semi-structured data with minimal human intervention.
As mentioned earlier successful ad strategies, creatives and campaigns are the result of testing many variables over time and the experience of the advertising manager. AI uses machine learning algorithms to analyze ad campaigns to find the best ROAS. It will store millions of data points and recommend the best strategies, creatives and campaigns for any given product or service on offer.
Another one of the most popular uses of artificial intelligence (AI) in advertising is targeted marketing. This involves using AI to create ad campaigns that target specific demographics, such as age, gender, or interests. This is most commonly seen with advertising platforms like Facebook ads and Google ads
Additionally, AI enables businesses to track how their ads are performing and make adjustments as needed. This helps to ensure that your ads are reaching the right people, and that you’re not wasting your marketing budget on ads that aren’t working.
Benefits of using AI in advertising
An ad manager takes care of your ad spend and helps you to understand the market. You can make informed decisions through interactive and dynamic dashboards, get more from your marketing budget and increase your return on ad spend. An AI ad platform could possibly replace the ad manager. Although I feel ad managers can still be of benefit when using AI tools too.
If you’re a small business owner, you know that advertising can be a costly and time-consuming endeavor. With AI, the cost and time required to create ads can be reduced significantly. AI can help create ads that are more personal and engaging for small businesses.
Additionally, it can help identify promotional opportunities faster and cheaper than traditional methods. In addition to increasing your business’ reach, ads created with AI are likely to be seen by a wider audience, which could lead to higher conversion rates. Overall, using AI in advertising is a great way to increase your business’ visibility and reach – without any extra headaches!
How do advertising algorithms work?
The actual algorithms are secret and only the owners of the algorithms will actually know exactly how they function.
The modern digital advertising platforms will have many hundreds of millions if not billions of data points to analyze. The data points are things like, device use, app use, time of day, demographics, web tracking, location tracking, past purchases, and so much more. The goal of the algorithm is to segment the right audience at the right time for the right product.
The larger the data sets are then the data modeling and AI tools will become more accurate and provide better ROAS for many businesses that use these tools.
Real-World Examples of AI in Advertising
Advertising can be a tricky business, but with the help of AI, it can be a lot easier. For example, Facebook uses AI for customer targeting and segmentation. This means that Facebook can target ads specifically to a customer’s interests and demographic data. This helps Facebook to deliver more relevant ads and grow their customer base. Google also utilizes AI in their Ad platforms. This allows for more targeted ads that are more likely to be clicked on by a potential customer. As a small business owner, you can benefit from using AI in your advertising campaigns. Not only will this help you reach a wider audience, but it will also make your campaigns more effective and efficient.
Predicting consumer behavior
There is a big advantage for small businesses that use artificial intelligence in predicting consumer behavior. By understanding what people like and how they are likely to behave, you can create better ads and marketing campaigns. Advertisers also have access to big data that can be used to track customer movements and conversions across different channels – this sort of intelligence has never been so powerful before! The possibilities for using AI in business are endless, from predicting what customers might want to buying habits that you wouldn’t have thought of before!
Used to detect consumer sentiment
Consumer sentiment is also a useful predictor of campaign outcomes. This precious information helps businesses optimize their ads and understand how customers are feeling about a product or service. In addition, AI can also help you identify customer vulnerabilities so that you’re better equipped to market to them in a more effective way down the line.
AI Advertising Tools To Consider
Advertising can be a costly and time-consuming endeavor for small businesses. However, with the help of artificial intelligence (AI), it can be a lot easier. There are a variety of different AI advertising tools available, so it’s important to find the right one for your business.
Some of these tools help automate marketing tasks, such as email campaigns or social media posts. Others can help with demographics and sentiment. Additionally, AI can help target customers more accurately by learning their preferences.
As a small business owner, it’s important to be aware of the ways AI can help you market your business. By using the right tools and taking advantage of AI’s capabilities, you can reduce the time and costs needed to market your business.
Here’s a list of AI Advertising Tools / Platforms I’ve selected to help you get started with your AI advertising journey.
AIAdvertising Inc
AiAdvertising, Inc.’s flagship product is the Campaign Performance Platform, a subscription-based, end-to-end Ad Management solution. The platform uses artificial intelligence (AI) and machine learning (ML) to eliminate waste and maximize return on the digital ad spend. It also empowers brands and agencies to easily target, predict, create, scale, and measure hyper-personalized campaigns.
Persado
Persado’s Motivation AI Platform helps businesses to better motivate customers by using a wider range of language, advanced AI and machine learning technologies, and a decision-making engine. This allows businesses to more accurately find the language that will inspire each individual customer to take action, driving up revenue significantly. The platform uses patented algorithms to learn customer response patterns and continues to improve the language it uses for hyper-personalization.
OneScreen.ai
OneScreen.ai is accelerating the growth of real-world advertising by making it easier to buy and sell out-of-home ads. OOH advertising is the only traditional ad medium still growing, and OneScreen.ai is making the entire industry more streamlined and connected with one centralized space for marketers to buy, deploy, and measure OOH advertising and for media owners to sell, manage, and invoice their inventory.
Pathmatics.com
Pathmatics empowers brands with the digital marketing intelligence they need to seize new opportunities on digital and drive the next phase of business growth. With AI advertising products designed for Agencies, Brands and Publishers, Pathmatics is the most trusted partner for planning, buying, and measurement.
With coverage of Facebook, Instagram, YouTube, Snapchat, TikTok, and more, Pathmatics provides insights that help you stay ahead of the competition.
Albert.ai
Albert.ai is a cloud-based artificial intelligence platform that integrates with a digital marketer’s existing tech stack. It is designed to be the self-learning digital marketing ally for marketers which autonomously orchestrates and evolves advertising campaigns.
It takes purposeful action and flexibly optimizes against business goals while being aware of the entire landscape. It supports Google’s search and programmatic channels, as well as Facebook, Instagram, YouTube and Bing.
Albert efficiently manages budgets in response to market conditions and autonomously optimizes against business goals set by the user, resulting in better allocation of budget against channels, audiences, and tactics.
GumGum.com
GumGum is a company whose mission is to empower advertisers to deliver creative advertising campaigns that capture consumer attention without the use of personal data across current and future emerging digital environments at scale.
GumGum provides the platform that delivers the next generation of contextual intelligence, industry leading engaging ad creatives, and the ability to measure and optimize advertising campaigns to better understand a consumer’s mindset that captures attention and drives action and outcomes.
At GumGum, they pride themselves on fostering an inclusive, creative and energetic environment based on their values. They place ads in the Moments That Matter by reaching people when they are in the right frame of mind, without using any personal data.
GumGum does this by providing a platform that uses contextual intelligence, captivating ad creatives and the ability to measure and optimize advertising campaigns. Lastly, they work hard to maintain an inclusive culture based on their values.
Frequently Asked Questions
What is an AI ad creator, and how does it work?
An AI ad creator helps businesses create and manage their advertising campaigns quickly and efficiently. It also evaluates user data to create ads that are specifically tailored to a customer’s preferences. In a nutshell, using an AI ad creator can help you increase your marketing efficiency and reach a wider audience.
What is one benefit of using AI in advertising?
One benefit of using AI in advertising is that it can help by automating processes. Another benefit is better audience targeting, not just by demographics but also device use, time of day and sentiment for the product or service you offer.
What types of AI tools are available to small businesses?
There are a variety of AI tools that small businesses can use to help them with a variety of tasks. For example, customer engagement, marketing, lead generation and more can all be handled using AI tools.
Can AI create ads?
While AI can’t create complet ad campaigns on their own it can help to improve the quality of ads that are generated. This is done by analyzing user data and then creating targeted ad campaigns based on this information.
Does AI marketing actually work?
While there is no one answer to this question, it is important to consider the various benefits and drawbacks of AI marketing before making a decision. Some of the key benefits include increased customer engagement, higher conversion rates, and reduced cost per acquisition.
When it comes to drawbacks, customer engagement bots can be disruptive for businesses that rely on human interaction or face strong competition. Additionally, they may lack sentience which could lead them to make wrong decisions when interacting with customers.
As such, it’s important for businesses to develop effective detection tools so that they are able to differentiate between genuine customer interactions and robot engagements.
Conclusion
AI advertising for small business is a no brainer, as a business owner, you know that advertising is one of the most important ways to reach potential customers. But with so many choices available, how do you know which approach is best for your business?
Luckily, AI can help! This technology gets you out of the learning and testing phase of your ad campaigns faster which can save on your initial budget. In addition the detailed demographic targeting and audience segmentation is a real boost for your campaigns.
Like it or not AI in advertising is one of those things businesses must now embrace. It’s not perfect yet but I think it’s only going to get better. It’s one of those technologies that will soon be in every aspect of marketing and advertising. It won’t completely remove humans especially on the creative side nonetheless you will have to use it or be overtaken by your competition.
References:
Putting machine learning into the hands of every advertiser – Google Ads Help
About responsive search ads – Google Ads Help
New bidding controls to help meet your goals – Google Ads Help
